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Pros And Cons Of Being A Freelance Creative Director

We had a conversation with the creative director of a remarkable design agency from Romania. The name of the agency is Markt. He shared his experience on the pros and cons of being a freelance creative director in a conversation we had with him.

Made by Markt.

The Interview With Markt.

The answers and replies are the contributions made by Markt. While questions, suggestions, and comments are the contribution made by the interviewer.

Question: How many years have you been designing?

Answer: 10 years. I studied visual communication in college

Question: What was your biggest challenge ever?

Answer: Biggest challenge. I’d say clients some of them are really difficult. I’m really getting tired of working with people, I’ve worked with some really nice clients, but some really awful ones too. I was thinking about trying a different business, based on products rather than services.

Question: How do you plan to achieve this new strategy?

Answer: 

I was planning on focusing more on brand strategy and then hire designers to design but I’ve got a lot more to learn in this field
Pros And Cons Of Being A Freelance Creative Director
Monogram design by Markt.

Suggestion: You could implement the AGILE model in which you and your client will have to collaborate.

Reply: The problem with designs is that it is a lot easier to think that you may be entitled to an opinion because it has an aesthetic component. Most people think just because they have a good taste in fashion or whatever, they are entitled to tell you what to do rather than following proper design principles. While in brand strategy….well …there’s just knowledge and experience

Problems Encountered While Working With Clients

Pros And Cons Of Being A Freelance Creative Director
Monogram made by Markt.

Comment: Most clients forget that it’s not about what they want but what the consumer wants

Reply: Yeah, the funny thing is I’ve modified the process a lot to avoid getting in those kinds of situations.

Question: How did you make these modifications?

Answer: Well basically I’ve made certain changes to the terms and conditions. That I don’t make any subjective changes. All design decisions are mine and limited the number of revisions I offer within the price. So that even if it gets there, they are limited to how much they can push around, otherwise they have to pay a certain percentage of the initial fee for every new revision session

Comment: I could implement the limit in my business model to avoid indentured servitude.

Reply: Yeah. The problem is I’m working with a client now. Well…. he’s reached that limit. And now he wants to pay for the extra revisions, while I wouldn’t continue for any price in the world, right now but can’t really say no. I have to finish the project

Comment: If he’s paying you will have to overlook the stress.

Reply: Yeah, the problem is they are about 6 decision-makers. And well, as always they can never agree on anything. Some of them are happy with what we got so far. But there s still this woman who’s literally driving me crazy.

Comment: That’s the problem with working with multiple clients on a single project

Reply: She s still pushing around for more explorations, while the problem is she has no idea what she wants. So she just wants to see things. And she’s asking for some changes that I’m certain she won’t like cos they are just not working. But she still wants to see those

Comment: Most times they will revert to your own initial idea. Probably if you let them see things from your point of view

Reply: Yeah that’s exactly the point. Same with this one. She wants to see some things I know won’t work and I’m quite certain she’ll want to revert back to the initial idea and then probably try some other idea that won’t work. I’ve worked with another client like her a few years back.

Question: How did you deliver the work back then?

Reply: I got red flags instantly when I met her in our second workshop. I knew she’ll be trouble but still couldn’t avoid it, I literally just did whatever he asked me to do, no matter how bad it was. And after a few days, she was finally satisfied. She was asking me to do something and asking me what I think about that, and I’d just say “whatever you want”.

But that was a short project. Back then I used to get into smaller projects like posters. This one is a larger project. We’ve been working together for the past 6 months on a brand strategy and identity project
Comment: Brand strategy takes time a lot. Your client could wake up one morning and tell you he just got a new idea.
Reply: Not from scratch no. Based on the direction I showed them. This woman wants to see a lot of variations based on that direction

Conclusion

Pros And Cons Of Being A Freelance Creative Director
Logo Made by Markt.

Markt is an exceptional creative agency with a wealth of knowledge. You can check out their website and also follow them on Instagram They have a 365 days monogram challenge. We were lucky enough to get a one on one session with the creative director at Markt as he shared his experience on the pros and cons of being a freelance creative director. Stay tuned for more interesting topics

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