We had a conversation with the creative director of a remarkable design agency from Romania. The name of the agency is Markt. He shared his experience on the pros and cons of being a freelance creative director in a conversation we had with him.
The Interview With Markt.
The answers and replies are the contributions made by Markt. While questions, suggestions, and comments are the contribution made by the interviewer.
Question: How many years have you been designing?
Answer: 10 years. I studied visual communication in college
Question: What was your biggest challenge ever?
Answer: Biggest challenge. I’d say clients some of them are really difficult. I’m really getting tired of working with people, I’ve worked with some really nice clients, but some really awful ones too. I was thinking about trying a different business, based on products rather than services.
Question: How do you plan to achieve this new strategy?
Suggestion: You could implement the AGILE model in which you and your client will have to collaborate.
Reply: The problem with designs is that it is a lot easier to think that you may be entitled to an opinion because it has an aesthetic component. Most people think just because they have a good taste in fashion or whatever, they are entitled to tell you what to do rather than following proper design principles. While in brand strategy….well …there’s just knowledge and experience
Problems Encountered While Working With Clients
Comment: Most clients forget that it’s not about what they want but what the consumer wants
Reply: Yeah, the funny thing is I’ve modified the process a lot to avoid getting in those kinds of situations.
Question: How did you make these modifications?
Answer: Well basically I’ve made certain changes to the terms and conditions. That I don’t make any subjective changes. All design decisions are mine and limited the number of revisions I offer within the price. So that even if it gets there, they are limited to how much they can push around, otherwise they have to pay a certain percentage of the initial fee for every new revision session
Comment: I could implement the limit in my business model to avoid indentured servitude.
Comment: If he’s paying you will have to overlook the stress.
Reply: Yeah, the problem is they are about 6 decision-makers. And well, as always they can never agree on anything. Some of them are happy with what we got so far. But there s still this woman who’s literally driving me crazy.
Comment: That’s the problem with working with multiple clients on a single project
Reply: She s still pushing around for more explorations, while the problem is she has no idea what she wants. So she just wants to see things. And she’s asking for some changes that I’m certain she won’t like cos they are just not working. But she still wants to see those
Comment: Most times they will revert to your own initial idea. Probably if you let them see things from your point of view
Reply: Yeah that’s exactly the point. Same with this one. She wants to see some things I know won’t work and I’m quite certain she’ll want to revert back to the initial idea and then probably try some other idea that won’t work. I’ve worked with another client like her a few years back.
Reply: I got red flags instantly when I met her in our second workshop. I knew she’ll be trouble but still couldn’t avoid it, I literally just did whatever he asked me to do, no matter how bad it was. And after a few days, she was finally satisfied. She was asking me to do something and asking me what I think about that, and I’d just say “whatever you want”.
Markt is an exceptional creative agency with a wealth of knowledge. You can check out their website and also follow them on Instagram They have a 365 days monogram challenge. We were lucky enough to get a one on one session with the creative director at Markt as he shared his experience on the pros and cons of being a freelance creative director. Stay tuned for more interesting topics